Facebook ChatBots What They Are, Who's Using Them & What You Should Do About It

Updated: Sep 23

Part 1 of a 3 part Series for Social Media Marketers

The Single Most Important Thing You Need To Know About A Guide To Facebook Messenger Bots—

  • A Guide on how do Chatbots work?

  • What you can use them for? As part of your Facebook SNS Marketing Tools strategy,

  • Business Ideas for Social Media Marketers on how to create your chatbot for Facebook online SNS Marketing Tools. Allowing you to see higher online sales conversion through Chatbot conversations.

There are tons of hype floating around now about chatbots in general and on Social Media Platforms where Digital Marketers can utilise Facebook Messenger Chatbots, especially for commercial enterprise intelligence.

It’s no miracle that, in step with a survey through Oracle, eighty per cent of corporations as a part of their commercial enterprise thoughts need a Chatbot in the future beyond 2020.

Can bots do the whole lot they promise? It’s nonetheless early days. In the meantime, right here are a few actual-global examples and exceptional practices to present you as an organisation. You are now venturing into a new Business Frontier with Chatbots and Artificial intelligence and Digitial SNS Marketing Tools on Social Media.

Your Guide To Using Social Media Bots for SNS. SNS Marketing Tools Strategy

What Is a Chatbot?


A chatbot is machine learning their way to human language, via intelligence (AI) software program which can simulate a communication (or a talk) with another person in natural language via messaging programs, websites, cell apps or via the telephone or more importantly your Social Media platforms, like Facebook Messenger.

Artificial Intelligence (AI) function that may be embedded and used via any essential messaging programs and on several platforms from your business website to social media. There are numerous synonyms for Chatbot, inclusive of “talkbot,” “bot,” “IM bot,” “interactive agent” or “synthetic communication entity.”

Understanding Chatbot

The revolutionary improve creation ChatBot has seen visible growth in companies shifting from conventional to virtual systems to transact with customers. Businesses are carrying out convenience via technology by implementing Artificial Intelligence (AI) strategies on their virtual networks and Social Media platforms.

One AI method that is developing in its application and use is chatbots. Some examples of chatbot generation are digital assistants like Amazon’s Alexa and Google Assistant, and messaging apps, which includes WeChat and Facebook Messenger.

Your Guide To Using Social Media Bots for SNS. SNS Marketing Tools Strategy

Chatbot in Use


Your Business or Brands Chatbot will be an automated software that interacts with customers, unlike human might and cost little to nothing to have interaction with a Chatbot.

Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year. Ad Week.

Your Chatbots will attend to customers needs always. More importantly, your business will be open for customer contact any day and week. Times or geo-locations will not restrict your business activities.

Implementing these AI Chatbots are attractive to many businesses that might not have the personnel or monetary assets to keep employees operating around the clock.

What is Chatbot used for in business?

A chatbot is an application that simulates human communication via voice instructions or textual content chats or each. Chatbot, short for chatterbot, is an Artificial Intelligence (AI) function that may be embedded and used via any primary Social Media messaging programs and applications.

A chatbot that capabilities via system learning have a synthetic neural network inspired through the neural nodes of the human brain. The Chatbot is programmed to self-examine as it continues to compute and add new dialogue and phrases. In impact, as a chatbot gets specific voice or textual conversations, the number of inquiries that it may respond and the accuracy of every reaction it gives increases.


Facebook the social media platform, has a machine learning chatbot that creates a platform for businesses to have interaction with their customers through the Facebook Messenger application—allowing Social Media marketers to see higher conversion rates in online sales.



Using these Social Media platforms and their Chatbots, customers can purchase Skincare any time of day, ordering a trip from Uber, and looking up the latest online fashion trend and availability of their latest pair of denim jeans or sneakers.

If your customer uses SNS platforms, you are as online SNS Marketing Tools can answer your customer's questions “What is the best Rodan and Fields Skincare for me? or “Where is Rodan and Fields Made? Where do I find my nearest Rodan and Fields Skincare Consultant? Your AI Chatbot can quickly respond to these questions.

Your Guide To Using Social Media Bots for SNS. SNS Marketing Tools Strategy

Chatbots are utilised in numerous sectors and constructed for specific purposes. There are retail bots designed to select and order groceries, weather bots that come up with weather forecasts of the day or week, and merely friendly bots that communicate to people in need of a friend. The fintech sector additionally makes use of chatbots to make consumers’ inquiries and application for financial services easier.


A Medium business lender in Montreal, Thinking Capital, makes use of a digital assistant to offer customers with 24/7 help thru the Facebook Messenger. A small commercial enterprise hoping to get a mortgage from the corporation want the most straightforward solution key qualification questions requested through the bot to be deemed eligible to obtain as much as $300,000 in financing.

Why are chatbots critical to Growing your Business beyond 2020?

A chatbot defined as one of the maximum advanced and promising expressions of the interplay among human beings and machines. However, from a technological point of view, a chatbot best represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural human language is one of the most standard examples of Natural Language Processing implemented in numerous enterprises’ end-use applications.

Understanding Chatbot For Business

The revolutionary development of technology has visible growth in companies shifting from conventional to virtual systems to transact with customers. Businesses are carrying out convenience through technology by implementing Artificial Intelligence (AI) strategies on their virtual platforms. Including SNS Marketing Tools Strategy for businesses.

One AI method this is developing in its application, and use is chatbots. Some examples of chatbot technology are digital assistants like Amazon’s Alexa and Google Assistant, and messaging apps, which include WeChat and Facebook Messenger. Business who are now is beginning to understand Voice technology are wanting to become early adopters of this.

Chatbot in Use for Businesses

A chatbot is an automated program that interacts with clients and customers like a human might and cost little to nothing to have interaction with the chatbots.


Chatbots attend to customers and customers always. At any time of the day and week and time, or physical location is not a difficulty for them. Making the implementation attractive to a notable number of small to medium businesses or organisations that might not have the human resources or monetary resources to maintain employees working around the clock. Allowing you to see greater conversions in your sales funnel from unqualified leads to ultimate customer sales.

Your Guide To Using Social Media Bots for SNS SNS Marketing Tools Strategy

Why does your business need SNS SNS Marketing Tools chatbots?

There are motives for that, like eliminating routine duties and simultaneous processing of more than one requests from consumers or customers. Besides, an exceptional speed of processing customers’ rights with chatbots facilitates to gain clients’ loyalty or business leads.

Your consumers are also benefiting from chatbots, and they’re getting more and more inquisitive about this technology. A study provided on the 4th International Conference on Internet Science in November 2017 recognised motives why humans choose to have interaction with chatbots.

According to this research, the primary factors that inspire humans to apply chatbots in the business or workplace are:


  • Business Productivity. Chatbots offer help or access to data and customer information quickly and efficiently.

  • Entertainment. Chatbots amuse humans by giving them creative tips; they also assist in killing time whilst your clients and customers have nothing to do.

  • Customer Acquisition costs, when you are able to lower the cost of customer acquisition over the customers lifetime value you will see a profitable business. You will know your marketing is going well.

  • Customer experience, a study by Oracle found that 74% of senior executives believed that your customer experience has a role in their willingness to be a loyal advocate for your brand. Investing in their experience will do just that


Your Guide To Using Social Media Bots for SNS SNS Marketing Tools Strategy

“I believe chatbots are the future of engagement between Artificial Intelligence and us.” Audrey Anderson

What can chatbots do in your business or workplace?


Both startups and savvy businesses at the moment are incorporating interactive agents and business intelligence into their everyday operations, communication with clients and customers and sales and SNS Marketing Tools strategies.

Uses for Chatbots In Your SNS Marketing Tools

SNS Marketers have emerged as a result of the mesmerising world of Social Media. The global influence signifies that these SNS Platforms are unique and are now an organism on their own, rather than a small niche for Advertising agencies. So with the appearance of Chatbots, social media is not the only online SNS Marketing Tools now in the spotlight in 2020.

Social Media Marketers like me, have recognised that the Chatbot is fast becoming one of the cutting edge social media SNS Marketing Tools you can have in your armoury. The use of Chatbot in our social media SNS Marketing campaigns and strategies can increase your brands or businesses website traffic significantly and lead to greater sales conversions.

I still need to use the right SNS Marketing Tools mix to ensure that I have balanced the four elements of a solution to my customer’s problem ( Product), Price, Place ( which is now Ecommerce and on SNS Platforms) and promotion ( to meet my customer’s needs).

What Can Chatbots Do for Ecommerce?

The most positive way in-dealing with use of chatbots is to interact with your leads early at the start of your sales funnel—these potential unqualified leads or clients or customers. Shoppers are frequently frustrated when they are not able to find the solution or answers to an easy problem quickly.

Your business Intelligence chatbot zaps those issues speedy without prolonged, high priced phone calls. They can demonstrate stock or merchandise, assist in construct email lists, and roll out businesses SNS Marketing Tools plans, strategies or promotions.

The Multiple uses for Facebook Messenger Chatbots

  • Customer support

  • Answer questions

  • Book Promotional or SNS Marketing Tools Travel Packages.

  • Check inventory and allow promotion of overstocked items.

  • Find merchandise and products.

  • Working seamlessly with Facebook Messenger and comments

  • Pushing offers and promotions on demand

  • Taking orders from Facebook

  • Recommend items to loyal customers

  • Track delivery

  • Collect client, consumer feedback

  • Assign client, consumer questions/requests to help businesses, retailers and Social Media Marketers

  • Generate leads and business prospects

  • Follow up on abandoned shopping carts.

  • Build email lists

  • Share cutting-edge pricing and SNS Marketing Tools promotions and deals.

  • Handle promotions SNS Marketing Tools strategies

  • Upsell and cross-promote

  • Provide quotes/estimates to the consumer

  • Process returns

  • Handle consumer, client orders

  • Make product or merchandise suggestions.

  • Look for flights

  • Locate the nearby restaurants and other organisations

Your Guide To Using Social Media Bots for SNS SNS Marketing Tools Strategy

What Can Chatbots Do in Ecommerce?

I will address the many Chatbot builders in Part 3 of this series. Chatbots are the desirable 24/7 sales support team. Chatbots can be available a minimal investment, and they never get sick.

What will a chatbot do for me? Why do we need chatbots?”

According to Salesforce, two times as many high-performing organisations, small and medium business use AI chatbots. Why? Chatbots deal with an entire host of resource-draining issues. In a nutshell, they expand your businesses, human staff, filtering out chaff that clogs the system. Here’s lowdown as the whole at the commercial enterprise advantages of chatbots:


Your How to manual to Facebook Messenger Bots—how they work, what you may use them for and a way to create your own is in Part 2 of this series.

Chatbot Benefits

What are the top chatbot advantages? The number one way chatbots assistance is through preventing the logjam of customer and client requests that push your support call costs to unmanageable levels and reducing your businesses return on investments (ROI). Chatbots can’t do the whole lot. However, they can take the strain off your live staff or business agents.

They can do plenty more though, such as boosting income, sales revenue, operating rapid, supplying 24/7 access, assisting you to scale up to quicker, and combating the feared cart abandonment. You’ll discover a list in the sections below, which includes:

Increase business sales and revenue


  • 24/7 access in your clients and customers

  • Work faster than human sales team or workforce

  • Scale-up rapidly

  • Zap cart abandonment

  • Free up support teams for the more complicated queries your business receives

  • Have qualifying conversations with clients and customers

  • Escalate to support agents when required

  • Remotely accessing your business consumer or client where they live

  • Personalise your business voice via A.I

  • Save money and increase your return on investment

  • Increase your open rate in email SNS Marketing Tools strategies

  • Get the entire lowdown on every of those below:

1. Increase Sales and Business Revenue.

What are chatbots used for in sales? A market research survey of 1,000 commercial enterprise and business leaders and consumers/clients discovered chatbots boost sales by 67%. How did this happen? By being there at the drop of a hat—now no longer at the company’s terms or a nine to five working schedule, however at the purchaser’s convenience.

Does the customer have a question about the new offer of Radiant Defense SPF 30+++ Sunscreen? Boom. Your businesses Chatbot has a solution. Is the customer or client interested by the at-home Derma Rolling tool these days? Pow. The chatbot demos all of the Skincare Tools I have.

Another Scenario?

A returning skincare consumer sees a popup welcoming her back. Your customer or consumer immediately was provided with a business loyalty 15% discount code.

This SNS Marketing Tools strategy or plan has now turned this consumer from simply browsing, to probably shopping now they are hooked. The business SNS Marketing Tools plan or strategy was to obtain another sale. Conversion to sales is what businesses want to see, and that is a high conversion rate.

2. Service your Customers 24/7

“Sorry, we’re closed.” Really? Then the customer or consumer will go to another business who’s a website, or social media platform has a 24/7 chatbot to answer their problems or provide them with solutions. That wasn’t true ten years ago. However, things have changed significantly for businesses.

Today’s shoppers need to shop for now, now no longer when it’s convenient for the company or retailer to be open. A voicemail message about office or retail hours can be potentially losing your hundreds if not millions in sales revenue. Now with more businesses going to E-commerce, the need for a Chatbots is even more essential.

What is a chatbot’s #1 advantage? They work round the clock to reply to questions and solving customers and clients issues while the human workforce you employ can not.

“Who’ll be speaking at this event? Where can I purchase tickets? Do you have a Skincare Consultant who is available at 7.00 PM on Wednesday Online? How long will each Skincare Program last me? Can you process my return in seven days? I ordered this last week, where is it?” Chatbots can cope with all those issues at the same time as the live support team is home in bed.

A user manual to Facebook Messenger Bots—how to create your own is in Part 2 of this Series on Chatbots.

Your Guide To Using Social Media Bots for SNS SNS Marketing Tools Strategy

3. Work Faster Than Human Workforce

“I’ve been on hold for half an hour.” Not a fantastic look. Chatbots reduce customer wait times by expeditiously performing tasks. That builds robust relationships with customer and clients that result in more great business or brand loyalty. That’s the entirety because only a 7% increase in loyalty can improve your business return on investments or profits-according to Forbes by 85%.

“You are the… NINTH… caller in queue” doesn’t cost today’s customers. Also, even at some point of a call or text chat, preprogrammed chatbots can provide solutions on the spot. There’s no “short” hold to seek advice from manuals or higher-ups when employees or your support team can’t remember the proper solution.

4. Scale Your Business Up Fast

Most businesses can only effective develop because of their workforce permits. Once max output for your company has been reached, the resultant sales or revenue will flow to other firms with a larger, more efficient workforce. Chatbots can provide you with a low-cost, effective workforce. They snip off the majority of the time-wasting, repetitive questions and issues, letting human employees address the difficult questions and answers and minimising your employee overheads.

With chatbots in place, live agents or sales teams have time to spare.

The greater bandwidth lets businesses scale as much as they can, and serve a far greater number of customers and roll out different services without the standard growing pains traditional companies would encounter.


5. Zap The Dreaded Shopping Cart Abandonment


Argh! Where’d they gone? There’s not anything more irritating to businesses than customers who ghost you. Was it our price? Did our delivery fee lose us the sale? Was it something that you said? Or did the baby wake up and they left the computer screen open? Most businesses don’t recognise. However, it’s a huge problem. Up to eighty% of online shopping carts don’t result in a sale.

With chatbots, a business enterprise’s cart abandonment can drop significantly from eighty% to 20% overnight. Chatbots can trigger essential reminders for your customers. They can ask questions, offer answers, rustle up an experience of urgency, or interact with customer emotions.

Chatbots also can:

  • SNS SNS Marketing Tools tools provide or providing more significant assistance and more answers

  • Offer a bargain or discount codes to prevent an abandoned cart.

  • Digital SNS Marketing Tools or campaigns to snd reminder emails to your customers

  • Answer product questions in real-time

  • Clear up confusion on sizing or solutions


The result? As much as a 60% drop in cart abandonment. Do you want more on how chatbots combat cart abandonment? See our article: Best Solutions to Reduce Abandoned Cart Rate with Chatbots.

A user manual to Facebook Messenger Bots—how to create your own is in Part 2 of this series.

6. Free up Sales Support Teams for Complex Queries

Live sellers can remedy the significant majority of problems quickly. But they could get overwhelmed at peak times, and sit idle during slow times. That’s another area in which chatbots can assist businesses to convert unqualified leads into a sale. During these peak operating times, the Chatbot takes the strain off the team via way of means of acting as the businesses intelligence and the first line of defence.

That approach the company can staff itself appropriately while not having to “hire more staff” simply to deal with times where you might be busy, especially around major holidays. According to Salesforce’s State of Service Report, sixty-eight % of groups with chatbots experience substantially much less call and email volume.

For instance? Say a customer desires to return a product—a potential time-waster for your human workforce. However, a chatbot can assist in this process.

7. Have Qualifying Conversations With Customers

“I know I need a chatbot, however, what can chatbots do for me? Why use a chatbot in your business sales process?”

The “sell me this pen” sales interview question? It tests if a sales professional is aware of a way to have a qualifying communication with a customer. That is, “Do you ever use pens? What types of pens do you like? How much do you generally pay for pens?” Without this crucial communication, there is no sale.

Your business Chatbots can ask those questions to alleviate your human sales force in doing this. Then they could point customers to the right products and services you offer, in the shortest amount of time Example?

I used these bots as a considerable consumer resource for my business. It offers me valuable SNS Marketing Tools data on my audience because these Chatbots can gather information quickly—for example, their Location, Age, Gender, Skin concerns, Product preferences.

8. Escalate to Support Sales Agents


“I wouldn’t trust chatbots to deal with my customer’s questions. They’re too basic.”

Artificial Intelligence Chatbots have come a long way. They’re light-years more robust nowadays—and getting smarter rapidly. That being stated, there are some matters they still can’t do. When they run right into a challenging problem, chatbots recognise to step aside. They easy the method, scheduling a chat or call with a live agent.

Here’s an example:

9. Meet Your Customers From the Comfort Of Their Homes

“How can chatbots assist me to engage with customers?”


If you want to run a business, you need to go where your customers and clients are. “Online” isn’t a real answer anymore. According to research, seventy-one % of consumers would rather text with businesses than communicate through phone. And 92% of consumers suspect they’ll wait on hold for five mins or more if they came in. But—

Texting with a chatbot is instantaneous. The customer/client is aware that they will get a reaction fast, in a medium that your customers would prefer. Customers are busy, don’t want to wait, and frequently have quick short questions. They don’t need to verify their identity or have communication. Yet 39% of businesses nevertheless don’t chat with them via way of means of text.

10. Personalise Your Business Voice via Artificial Intelligence

No matter how engaging we attempt to make our websites and our products, your customer or client still just needs quick copy and snapshots on a business virtual web page. But there’s nothing more extraordinary inviting than a brief chat. Text chats take the agency’s from an ivory tower to a personal connection with your customer. Your customer will have a sense that your brand or business is engaging, cool and cares about them.

Chatbots additionally can create a unique custom user experience. The customer feels that there’s a human sales agent right around the corner. And in line with Forbes, today’s extra robust chatbots offers a hyper-personalised experience. These Chatbots do not forget essential customer facts and come to be the purchaser’s assistant and best friend inside an agency.

Bots are a useful Digital SNS Marketing Tools for our distribution channels because they can deliver a personalised message and the right Online Content to my customer. Again this will drive more traffic to my website and bookings for appointments, if correctly implemented will increase my conversion rates.

11. Chatbots Can Save Businesses Money

Live sales agents or staff are often a large business expenditure from large corporations and small to medium businesses (SMB). Assume a company outsources its calls and pass the brick-and-mortar expenses. Even so, a single support call can price $10 to $25. There’s nothing wrong with that—if the calls are well worth the money. Spending $10 to close a sale or open an account is fine. However, for a Business to continually pay this when it usually will take six to eight calls or touches with a customer /client.

What about questions on the merchandise you don’t promote or sell? What about the information listed on your Business website? Here’s a shocker:

In 2019, chatbots saved a median of $300,000 for every business enterprise they’re used by. But it’s now no longer hard to see where the financial savings come from, and how much a small to medium business might benefit from a Chatbot. Chatbots are reasonably-priced and easy to set up, maintain and personalise for your business. They can accumulate purchaser information, streamline your business sales process, and accelerate purchaser interaction.

Facebook Messenger Bots—how t to create your own is in Part 2 of this series.

12. Increase Open Rate

The average email open rate is much less than 25%, with a four% click on-through rate. But chatbots flip that equation on its head. Your business can experience a 70–eighty% open rate, with a 15–60% click-through rate. Why? The reason is that chatbots don’t feel like spam to the consumer. They engage with customers while they’re shopping, rather than having a human sales agent or person intruding during this rather personal process

With chatbots, the customer or client is already a warm lead for your business and has shown interested. Far from a random message in your inbox, it’s a live chat-based on the clients or customers needs. ChatBots are far more rapid, and difficult to dismiss, and doesn’t just “talk at” the customer. It lets the customer do the talking while waiting to respond. Something that customers are looking for the golden rule of sales—most humans would rather speak than listen.





Summary - The use of a Chatbot in our Industry can be advantageous. They are no expiration date on the life of a Chatbot. They will be able to retell your brands or business story. Focusing on a customer-centric model. You are building your business focused on your customers experience using predictive analytics.


In using a Chatbot with predictive analytics and knowing your customer's demographics of what they had purchased in the past, you will be able to predict what they might need in the future.


Companies that are leveraging Chatbots and AI apps will have an edge over competitors. Using data to look forward will give you a huge lead.


Next Video - How to install a Facebook Chatbot



Have you encountered a very exceptional chatbot? Are you developing your own chatbot for your business’s Facebook page? Leave me a comment with your views, experiences, and thoughts on the future of chatbots in the comments.




Your Guide To Using Social Media Bots for SNS Marketing Tools Strategy

  • Part 2 for Protips on Building your Facebook Chat Bot - Coming Soon

  • Part 3 for How to Build your Facebook Chat Bot - Coming Soon

My complete 3 part article on the uses for chatbots.

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Audrey Anderson

Author

Audrey is an SNS, Marketing, Branding & Positioning Expert Consultant, founding father of the community for creative, ambitious, and accomplished entrepreneurs. As an SNS Marketing Consultant, she features a proven diary in delivering sales revenues, growth, and developing different businesses in Asia.