How to use Social Media for selling in 2020

Updated: Sep 8

How Marketing Strategy is Important in Japan


Marketers Consultants, producers and business owners see the importance of using social media apps and networks as a tool to reach out to the target audience worldwide. The marketing strategy is to attract customers, and marketing strategy to increase sales

How to use Social Media for selling

Initially, people primarily starting using social media platforms and mobile apps, to network and keep in touch with family and friends. There are approximately 3.2 billion people worldwide are social media users with one in every three people actively present on Facebook, which accounts for over 2.32 billion users, studies have shown.


The advertising agencies started to recognise that they possessed a gold mine with Social Media platforms. Brands knew how a marketing strategy can lead to competitive advantages and the importance for their businesses to use SNS Marketing strategy managers. From large corporations to small local business owners they all can see the importance of using social media campaigns and SNS marketing strategy as a tool to reach out to larger target customers locally and internationally.


Why develop a digital marketing strategy


As a Social Media Strategy Consultant and a business owner, I understand that it is imperative to have a presence on all popular social media networks as a means of promoting your business. According to Oberlo.com, 73% of SNS marketer managers believe in the effectiveness of using social media Campaigns to promote their businesses. Similarly, studies conducted by Global Web Index in 2018 revealed that 54% of social media users check out a product or services on social media before buying these goods or services.


These two studies show that large, medium and small businesses use marketing strategy to attract customers, to increase brand awareness and to increase sales.


I am currently using social media apps such as Twitter, Facebook, Instagram, TikTok, Line, Pinterest to attract customers, increase brand awareness and to increase sales. Why develop a digital marketing strategy for my network of users. The SNS marketing strategy goes beyond just collecting a large following on popular social media platforms or making a few random posts once in a while. Consistent content posted to these platforms with a marketing strategy can create demand for your products or services.


Why develop a digital marketing strategy


To be successful it specifically involves these steps (and more):

  • Committing more time on social media campaign strategy and network usage

  • Solving the problems of your target audience, customers

  • Using relevant hashtags where necessary

  • Posting great SNS Marketing campaign content and copy which engaging comments from potential customers.

  • If you are a smaller business owner you can be agile, to react to trends quicker than bigger businesses. I use this very often as part of my social media campaign strategy

Here's how you can develop a strong social media strategy and social media presence to promote your business on all social media networks, with a comprehensive SNS Marketing Strategy to increase sales and attract more customers.


How Marketing Strategy Is Developed

How to use Social Media for selling

1. Set the specific goals you want to achieve.

Before committing to a social media platform to grow your business, have a clearly defined goal of what you want to achieve. Ask yourself the following questions:

  • What is my objective for establishing social media account on these networks?

  • Who is my target audience?

  • How do I reach out to these target audiences?

Your responses to these questions will depend on how well you’re familiar with major social media networks like Pinterest, Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat and others.


Why develop a digital marketing strategy


You should be strategic about your goals, which means your goals should include these measures:

  • Focus on creating leads that will target a specific audience.

  • Have a yardstick for measuring the level of achievement attained. For example, you should give yourself a target of the number of new followers you want to achieve during the month.

  • Delegate. If you run an organization, assign specific tasks to your team members. Or you might have to hire an SNS Marketing Company or Manager, Marketing Strategy or specialist to help you in achieving your goals.

  • Being reasonable on what is achievable. Given your resources at hand. Before setting your goals i.e. you can set a realistic goal of gaining 100 new followers

  • Be time-conscious. Setting goals with a deadline within which you want to achieve your goal. For example, you can give yourself a timeframe of a month to get your hundred followers.


2. Interact with your audience and understand their needs via SNS Marketing Campaigns.


Why develop a digital marketing strategy. When you interact with your prospective customers regularly and let them see the human side of you. By engaging with your audience on their posts and comments and react accordingly. Your response to an audience who shows interest in your post, and they will be willing to follow and read your posts. With mobile apps, this can be monitored during the day. This is called part of your marketing strategy to attract customers.


When interacting with your audience understand their needs and understand solutions or answers your products or services will provide them. These exchanges will allow you to understand what your customers want to read or learn more about, and not just promoting your brand and a sale.

How to use Social Media for selling

Creating engaging posts on SNS Marketing Campaigns and comments about other aspects of your business will portray you as an expert and an interesting person to follow on social media platforms. Include lifestyle posts, as these will be aspirational for your customer


Why develop a digital marketing strategy.


3. Link your social media accounts with your websites. by linking your social media accounts to your websites. When making a post on any or all of the social media networks, add a link to your website to generate more leads. Also, have social media icons for visitors to your website to follow your social media pages.


4. Share your social media accounts.

Through your email signature, business cards, and website advise those in the community of the social media networks your business is on. You will need to learn how to distribute your social media marketing campaign content and copy without becoming what is considered as spam or irritating.


Make your presence known on popular social media networks like Facebook, Twitter, Instagram, LinkedIn and Snapchat and your audience will be willing to share your content with others.


Why develop a digital marketing strategy.


5. Use SEO keywords and hashtags on your social media accounts.

When using SNS marketing campaign best practice is using Seo keywords for social media, focus on using keywords related to your business. Use words that are commonly searched for on Google, Yahoo. This marketing strategy to attract customers via Google, Yahoo and other search engines.


Also, using trending hashtags related to your business on social media networks like Twitter, Facebook, Instagram and LinkedIn will attract more users to your social media platforms. Do not overuse hashtags some social media apps will limit your hashtags. I advise that you use pictures to enrich what your written content communicates.


6. In your email signature include your social media links.

When sending out emails, add your social media links to your email account. This will likely make people curious and more likely to check out your social media pages and website.

How to use Social Media for selling

7. Entice your audience with games and gifts.

When developing quality content for your social media platforms, including questions and games to make your posts engaging and draw more attention, likes and followers. You can also use the reward system like giving away free e-books, discounts for products and free trials to entice your audience to earn more followership.


8. Maintain a regular pace of posting.

Your customers will look forward to your posts if they are captivating and engaging. Posting regularly at consistent intervals will give your audience content to look forward to. You can publish your posts at regular intervals, such as daily, six times weekly and so on. You can schedule your posts using automation tools to save more time and make your postings appear regularly. Therefore, a regular pace of posting will give your audience and customers reason to connect with you on your social media handles.


9. Identify the types of social media networks that are available for expanding your business.


Find out what it takes to get more likes and followership on your social media platform. Here are some interesting facts and figures about the type of audience you can find on popular social media networks:


How marketing strategy is important

10. Make Use Of "frequently asked questions" on your social media networks.

Frequently asked questions (FAQs) can help your audience, clients or customers resolve issues or complaints. You can use FAQs relating to complaints you have solved in the past or use questions likely to be asked by your audience. Your audience will always spend more time on your social media page when you use FAQs to help them answer questions about your business.

How to use Social Media for selling

11. Optimize specific SNS Marketing Campaign content for each social media platform.


Social media platforms are quite different, which is why you need to optimize your posts to meet each social media requirement. Employ distinct posts on each social media platform to communicate the same message. Use pictures and videos for Instagram, brief texts of no more than 150 characters for Twitter, and videos for Snapchat, and find out what works best with each social media platform.


12. Have an SNS Marketing Strategy or plan and be prepared to be agile.

If you already have an idea that works well in getting you more followers and generating new leads, stick with it. Strategizing, planning and keeping in tune with the evolving social media trends will help you gather and retain more followers on the social media network.


How marketing strategy creates demand


Every thriving business has a strong presence on all major social platforms. Following the tips I have shared here will also help you to create a robust social presence for your

business.


If you want to learn more about how to implement an SNS Marketing Campaign, SNS Marketing Strategy PDF for your online Business


I can be reached on Audrey Anderson LinkedIn, and via email

audrey@audreyandersonworld.com SNS Marketing Strategy Consultant

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Audrey Anderson

Author

Audrey is an SNS, Marketing, Branding & Positioning Expert Consultant, founding father of the community for creative, ambitious, and accomplished entrepreneurs. As an SNS Marketing Consultant, she features a proven diary in delivering sales revenues, growth, and developing different businesses in Asia.