Instagram is testing three new designs for Reels and shopping. It is more of a reason for you to adapt your Instagram account with these marketing strategies. The Social Media platform Instagram’s’s is now ten years old has become the choice social platform for photo-sharing. Enterprising entrepreneurs, aspiring influencers and digital marketing companies are now implementing or engaging on this Social platform. I am here to give you for free my 11 hacks to fast track your Instagram.
It is currently estimated that there are eight hundred million monthly users on this social media platform ( 800 million monthly). With more than 60 million images/photographs posted each day. There is also 1.6 billion daily “likes” given on these 60 million images daily.
Social Media by generation, 90.4 per cent of Millenials, 77.5 per cent Gen Z, and lastly 48.2 per cent Baby Boomers. These figures are by EMarketer 2019.
As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing. With the average person spending 3 hours on social media a day.
There are phenomenal marketing opportunities is available for a business, from large to SME Businesses.
With a large number of credible celebrities and influencers on the site who have millions of followers. With a strategic marketing plan, you and your business profile can become one of these cutting edge influential brands too. You are proactive in future planning your online business through your Instagram page.
Instagram is experimenting with three unique designs to make a place for Reels and shopping in their platform.
These innovations relevant as they will support individual online creators earn their livelihoods on the social media app, whether by converting video stars or e-commerce moguls. From Patreon to TikTok, it’s evident that that’s where the opening is in social apps.
So for an SME (Small to Medium Enterprise) Posting the appropriate quality of images to stay connected to current followers while also bringing in new ones could allow you to make money on this platform.
Instagram "My 11 Hacks to Fast Track Your Instagram"
How to know which kinds of posts work best for growing your audience?
Here are my optimised insights, the eleven powerful Instagram marketing tips (that work).
The advantages of switching to a business profile are the following.
1. Switching to a business profile will be beneficial for your business
It is essential to have an Instagram Business Account before you implement a digital marketing plan or marketing strategy.
Head to your Instagram settings and click on "Switch to Business Profile".
Is how you get started. There is a large number of benefits in having a business profile on this social media platform. Brick and Mortar and Online stores can benefit from this social media platform.
Followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website, allowing them the ability to communicate with you immediately.
It is beneficial for a business owner to have the facility to create, publish Instagram advertising without the Facebook advertising tools.
A vital business marketing strategy is to access Instagram analytics tools, called "Insights", that provide statistics about the impressions and reach of your posts. This is cost-effective as it is free.
Once you’ve access to the free tools that come along with a business profile, you can commence them to track metrics and understand your audience.
2. How to use the free and handy tools on Instagram
The similarities between Facebook Business Profiles and Instagram Business Profiles are uncanny. Instagram has benefits with its free "Insights tool" that is capable of viewing data from follower engagements, impressions.
This Instagram tool features will enable you to obtain accurate metrics and demographics and analysis of your followers. Analytics such as gender, age, geo-location, the hours they are active on the social platform.
These Instagram "insights" are accurate and detailed. Businesses can obtain exact insights on posts for the week that reveal to you the number of impressions you received for the week and what your best posts were.
A vital SNS Marketing strategy is accurately understanding how your Instagram followers are interacting with the business. These tools and data are invaluable for this reason.
The better you can adjust your Instagram content strategy in real-time to boost engagement.
Why is it essential to implement "Product Teasers" as part of your Instagram strategy?
3. How to Use Post "product teasers" that will (gently) inspire people to buy your products or services.
Can you sell additional products just by posting product teasers on Instagram? Yes, you can.
By implementing a great "product teaser" on posts to subtly promote products, and informing your followers.
Attracting followers to the Instagram page by implementing product teaser posts is easy. This is an uncomplicated method to interact with followers about the types of products your business has and to generate excitement in a laid back way.
Here are two posts from Ikea Australia Instagram page that doesn’t directly try to sell a product, but offer an image of a decorated and styled room for customers to shop all of the brand’s inventory.
Rodan and Fields posts offer the user a valuable discount while strategically using product placement to attract the user to click through to their website.
The ability for the digital marketing campaign to receive thousands of likes on a post translates to tremendous result in the advertising world.
This method of digital marketing works because these brands are providing knowledge without a call to action (CTA). You can also tantalise followers with the discount and product image to shop around.
This works for almost any industry and business owner. Krispy Kreme teases its audience by announcing Halloween Donuts with enticing videos, that draw the user into craving the latest doughnut offered without a Call To Action ( CTA).
These "Product Tease" posts are a way to get in front of the audience, reminding them what your products can do for them, without pressure for them to purchase anything.
Just by posting an incredible "Product tease' you might get your audience to like, comment or even become an advocate by sharing this post with their friends.
Never shy away from excellent product placement in these images.
The benefits of creating your own sponsored ads in Marketing campaigns
4. Creating sponsored Advertising
On this social platform, ads (Advertising) are now regularly encountered. The best part?
The capacity for a business owner to control precisely your ad budget is fantastic.
The business has the capabilities to showcase multiple ads with the Instagram carousel feature, or just one sponsored ad.
They are allowing business owners the ability to increase their reach to a broader audience in an unprecedented way.
Previously on this social media platform, only users following the account could see updates and photos, now all that has improved with sponsored advertising.
The capacity to increase your brand awareness via images to anyone that fits the target audience has enabled you to increase your reach further and more comprehensive.
@Kylekotajarvi, a photographer on Instagram Reel, was recently used for a Sponsored ad for Vacationing in Oregon. His Reel was seen by 275k users and garnered 13.6k likes for Bookings.com.
For sponsored ads (Advertising), use unique images that are captivating while also appealing to the target demographic.
The advantages of sponsored ads (Advertising) is the conversion any of your existing high engaging posts into a sponsored ad.
Business owners have the flexibility to run multiple posts, to different users at the same time for greater engagement and awareness what you can convert into a sponsored ad.
• Carousel/Dynamic Ads
• Stories Canvas
The advantages of Instagram stories in the daily marketing posting is a perfect way to connect with followers.
5. Use Instagram Stories to generate more leads.
Instagram stories are a resource that differs from regular Instagram posts, as they are only live for 24 hours. However, there is the ability to save the posts to your mobile device to repurpose at a later time.
The other distinct feature is that they come in a "Slide Show" Format. The one part that I like is that I can readily see who has viewed the slideshow till the end.
This unique feature is very similar to Snapchat Stories (and is even a direct competitor).
Your Instagram Stories will appear in a small area at the top of the page for followers to see.
All it takes is a user to click on your photo at the top of the Instagram page, and a window will pop up where they can click through the slideshow.
The capabilities of Instagram Stories for digital marketing are genuinely limitless.
The positioning of these Instagram Stories at the top of your follower's timeline guarantees that they will see this first when they initiate their Instagram pages.
Brands can execute Instagram stories to effectively show "behind-the-scenes" posts and videos that may not be as “high-quality” as regular posts.
When posting Instagram Stories, you do not want to worry about details such as if it aligns with your Instagram page "aesthetic". It is more an impression and glimpses of your business from day-to-day.
Business Owners can explore with different features on Stories.
Instagram reels, Live videos, Photos, Videos, Boomerangs
A Boomerangs is GIF-like images that play on a loop.
The business owners will also have the capability to tag other accounts in the stories. Instagram is enabling you to collaborate with influencers and brands to reach a wider audience.
You can be creative by applying filters for faces, the ability to add text, stickers. It is providing business owners to create fun, eye-catching visuals for your user. The Instagram story slide show will be displayed in the same sequence that you loaded them up on the mobile app.
The amount of images/videos brands can use in a Story is limitless, and business owners can access this feature. It is exclusively available on the mobile app. With a high number of smartphone users accessing Instagram from their mobile devices and phones, this is a gift.
Contemplate partnering with influencers who are already engaging with an audience you would like to draw on.
6. Partnering with influencers for a wider reach can be game-changing.
Businesses desire to reach a broader, more comprehensive and diverse set of potential customers. You can implement this on Instagram. Employing influencers who have already been successful in building an extensive following will significantly benefit your brand's image.
Google's findings on how purchase behaviour has impacted the future of digital marketing. The "messy middle" - a purchase consideration loop that lies between triggers a purchase - which is where and how consumers explore products on an expansive basis and evaluate on a reductive basis.
Users are growing more keen and analytical about where they spend their money. They are making choices on products and services that are by word of mouth from the influential people in their communities or on social media platforms. Consumers highly trust these influencers.
It would be best if you had to source the right industry influencer; so that the business owners are able to showcase products to those Instagram users to crystalise a lot of the decision process for your consumers. I recommend "BuzzSumo" to see what influencers are working in your niche.
The first step is to try and identify a few Social Media influencers that have an audience that is relevant to your product or service.
The post has had over 4.7 Million likes.
The Coca-Cola Instagram account has 2.7 Million Instagram followers sells a soft drink, and they wanted access to Kendalls 140 Million followers. being liked by 4.7 Million Instagram users.
"The challenges that most digital marketers face is that a single consumer journey that encapsulates all users does not exist" Google report. So your marketing strategy must adapt—incorporating a brand strategy by exposing your products through a valid spokesperson on social media.
Now you understand that the buying decision of your customer is more of a loop. The marketing strategy can be modified to continually surprise and entertain your Instagram followers with creative and engaging posts via third parties. There is a long term benefit from a Social Media influencer campaign.
Your brand makes a personal connection with the Influencers audience, in turn, will deliver the best possible brand experience with your new audience.
Part of your Companies awareness building exercise to grow your brand over the long term. There is merit in trying to reach as many categories of buyers as possible. It is essential to reduce the number of repetitions a consumer will make in the loop before deciding to buy.
Coca-Cola did with this one post from Kendall Jenner- which gain thousands of likes and press. All from a dress and Kendall was visiting a Bodega in New York.
For SME ( Small to Medium Enterprises), it is essential to use social media; I understand your customers might not have followers in the millions. Yet they are "Micro-Influencers" in their communities. They might have from 5,000 to 100,000 followers.
Businesses are using the Micro-Influencers ecosystem on social medial to help build content that keeps your customers in the loop. A digital marketing strategy can use these Influencers posts to promote products by using their "User-Submitted" Photos.
7. Collect user-generated posts or images.
A skilled and stress-free way of creating time-saving images for business on the Instagram page is through user-generated content strategy.
Time-saving way of having your brand followers submit photos. Your business already has an audience; your followers can see the advantage of cross-promotions. This is allowing businesses to optimise and leverage your user-generated content on social media.
Your dedicated followers will be proactive and willingly create unique user-generated content which is authentic and sometimes unpredictable.
You are allowing your followers to be creative and also more cutting edge that professional business content. Beauty brands like Rodan and Fields™ have been more open-minded and recently switched on there Instagram Page to promote more user-generated content.
Beauty Companies will enlist the hashtag #regram to notify that these images on the Instagram page is user-generated by their enterprising followers to build brand awareness.
Suppose you ware wondering how to get your enthusiastic followers to create engaging and extraordinary creative videos or images. It is simple by offering them an incentive in products along with the added advantage of being promoted on a business Instagram page.
Being creative and informing your followers that you will promote their creative images as a #regram and incentivising them with a free product will have your feed full of outstanding images.
It’s a comprehensive win-win for the business and your customers.
The brand (and their followers) treat this as a weekly competition.
By trying something similar, you’ll probably be surprised at just how eager your followers will be to participate.
Remember to choose the photos you want to post wisely. It is easy if you remember these things when considering a winner:
Does the image fit in with the brand image you’ve already created or are trying to make? Or does it go against it?
How big of a following does the person whose photo you want to share have?
Is the picture appropriate for your current audience and following?
When you’re running a business, you have to be sure that everything you post is in tune with your brand’s message (and audience).
If someone shares a user-generated image with a large following, those followers will probably be interested in checking the business page out, too.
Look at how this user-submitted photo from Boosted Boards aligns with the brand’s aesthetic. It’s high-quality, intriguing, and unique.
Choose images that successfully mimic the brand’s tone, like this one.
Try not to be too biased about the content you want to post. Mix it up and watch your social media followers count and engagement grow.
It also helps to come up with some branded hashtag that encourages users to be more interactive with the company.
8. A unique and interactive branded hashtag
If you’re looking to create instant engagement, interactive hashtags are a great way to get it.
Red Bull™ has racked up over 94,490 posts featuring their tag, #redbullgivesyouwings.
Customers can then use the tag to post user-generated content. They are allowing users to search through all posts relating to your brand.
It also lets you easily search through images that you might want to consider reposting on your page.
Creating a hashtag that your company (and other users) can search for is essentially free advertising.
Every time someone posts a photo using the tag, they’re exposing your company to their followers.
If you already have a popular brand slogan or phrase, consider making that your branded hashtag. Lego hashtag marketing campaign accomplished this with their hashtag, #legostarwars with 1.35 Million Instagram posts.
But no matter what you’re posting, you need to post at the right times and refrain from over-posting.
9. Discover how to post at the right times (and don’t over-post)
Over-posting on Instagram is a surefire way to turn off your existing followers.
If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible.
Consistently posting engaging images so that you stay in their news feed daily.
One of the best ways to do this is to only post during peak days and hours when your followers are online.
According to SimplyMeasured, the worst days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to post images.
Research from CoSchedule, the best times of day to post are between 8:00 AM and 9:00 AM, as well as 2:00 AM.
The hour between 8:00 and 9:00 AM correlates with the time of day when people are getting ready for work or commuting to their jobs (and checking social media for the day).
And 2:00 AM is the time of day when most folks are up scrolling through Instagram when they should be sleeping, so this makes sense as a second most popular time to post.
You can find when your followers are most active on Insights analytics, so your best days and times to post might be a bit different depending on your specific audience.
Schedule your posts to go live during these days and times with a tool like CoSchedule, or Sprout Social.
The research also shows that you should post between one and two times per day, but no more or less.
If you have a collection of fantastic images and want to post more than one image, then utilise carousel album feature to post multiple pictures in a slideshow format.
That way, you won’t overwhelm your followers’ Instagram pages.
After you’ve made these game-changing moves, it is essential to track your metrics to keep an eye on areas where you can improve.
10. Tracking the right metrics to Improve performance
You can’t improve your brands content performance and optimise it unless you know how well your page and posts are performing (or underperforming).
When you have measurable results, you’ll know exactly what works and what doesn’t.
Begin by tracking the metrics of your follower growth rate.
The total amount of followers you have is commonly seen as a vanity metric. And it is.
But your follower growth rate isn’t.
When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content strategy your posting (or your posting frequency) is affecting things.
Track your follower growth rate with an online tool like Databox.
Next, measure engagement rates, this is the data on your likes and comments.
You want to find out the average engagement percentage of your total followers as well as the average engagement rate of each post to get a clear picture of how your page is performing.
If you’ve got a smaller following, your engagement rate should be higher. Here’s what your rates should look like based on your follower count:
Finally, it would help if you tracked your URL click-through rate.
If you don’t already have a link to your website in your Instagram bio, add one ASAP.
Then, measure how many people are clicking through to your URL.
The average CTR on Instagram is 0.94%, according to Conversion XL.
A tool like Sprout Social will measure just how many clicks your link is getting in comparison to impressions and engagements.
11. Benefits of Instagram Reels for Business
This newly implemented feature on Instagram called "Reels" enables users to create appealing, entertaining, and quick videos using a catalogue of music and user-generated Reels media.
Reels are Instagram’s latest feature for Stories. The principal purpose of Reels, outside of being a direct competitor with TikTok, is to entertain—with the potential of going viral in its dedicated Explore section.
Instagram reels are enabling users to make 15-second videos using music or audio from other users’ videos. Users can produce fun, short video stories of their favourite online jokes or memes by tapping Reels’ extensive music catalogue.
Reels could allow you to get your face and channel featured in the Explore section under the upcoming “Top Reels” tab. The Explore section is used to discover new brands and leading businesses, which they’re eager to do on Instagram, with more than 70% of users following at least one brand on the platform. Instagram reels today has over 5.2 Million posts.
Instagram has dominated the social media world. It’s the go-to place for image sharing, with over 800 million monthly users.
Billions of likes are given out to users each day, so you need to do your part to scoop some of them up.
First, switch your profile to an Instagram Business Profile if you haven’t already. Instagram will provide you with a vast number of free tools and insights.
Next, start taking advantage of those free tools. Check out your audience’s demographics, like their age or top locations.
Post product teasers to encourage people to buy your products or services without being overly pushy. They’ll be more likely to buy if they don’t feel pressured.
Turn your posts into sponsored ads to reach target audiences that may not be following you yet. One post might have them hooked.
Use Instagram Stories to post behind-the-scenes photos or videos. Followers will appreciate the insider posts, which builds your relationship with customers.
Partner with influencers that have a broad reach in your industry. Their followers trust their recommendations.
Be sure to leverage the power of user-generated content by reposting images that your customers share. You can turn this into a contest with an interactive branded hashtag.
Choose a photo to share every week or every month that aligns with your brand’s message.
Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times.
Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.
Keep an eye on these metrics follower growth rate, engagement rate, and your URL click-through rate.
What Instagram marketing techniques and business strategy work best for you and your brand awareness?