"Take Your Personal Branding Where Ever You Go"

Updated: Aug 24

So how do you stand out in the marketplace? Good news travels fast. Chances are if you are onto something that is awesome, others will be too. So you might face some fierce competition.

Your Personal Brand - To Find Work Or Develop A Business


A personal brand is built around you — your experience or expertise, your previous Jobs held, your personality, your lifestyle, and your interests. You take this Personal Brand with you where ever you go. It is your reputation

Your brand is a living thing — and living things have personalities! That’s why it’s crucial you pinpoint how to define your brand personality before you start creating a brand for yourself, your business, your organization.


Step 1: Determine your unique value proposition


Spend some time thinking about what makes you different than your peers — your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not.


Step 2: Find out how others see you


Ask trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you. What are you good at? What are your strengths? In which areas do they view you as “irreplaceable?”. These would be 3 core words that they would use to describe you and it needs to also mesh with how you would describe yourself.

Step 3: Identify your goals


Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them.


Step 4: Identify your target audience - Employer or other Businesses


Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, but it will also help you deliver it to the right places.


Step 5: Reorganize your priorities


You’re probably used to putting yourself behind your company, co-workers, and clients. You still want to be loyal to these groups, but be loyal to yourself, first. If you do develop a strong Personal Brand, you will get bought without having to sell yourself.


Step 6: Pay attention to the details


Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, but it will also help you deliver it to the right places.


Step 5: Reorganize your priorities


You’re probably used to putting yourself behind your company, co-workers, and clients. You still want to be loyal to these groups, but be loyal to yourself, first.


Step 6: Pay attention to the details


Everything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things — the way you dress, your body language, how you behave with co-workers, the emails you write — are consistent with your brand message.


Step 7: Update your LinkedIn Profile


Go through your resume to determine it gels with your brand. Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals.


Step 8: Become a social networker


Set up accounts at social networking sites such as LinkedIn, Twitter, Instagram. Ask those in your target audience to subscribe to your pages, and update on a daily basis. Make sure your updates are germane to your branding message.


Step 9: Build your own website


Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value. Make it primarily about you, not your company or clients.


Step 10: Blog


Platforms like Wix, WordPress make it easier than ever to promote yourself to your target audience. Commit to posting a couple of times a week on topics that your audience will find interesting and educational, but that also highlights your unique skills and experience.


Step 11: Get published - Share articles on other websites


Write a blog post for another website, contribute to industry publications, or simply update the content on your own website. Being published is an ideal way to promote yourself as an expert in your field.


Step 12: Go offline


Be sure to promote your brand in person, too. Join and participate in industry groups, give talks at conferences, or offer to spearhead a large project that highlights your unique talents.


Sold!


If you want to be successful, creating a personal brand isn’t just an option, it’s a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.


Source :- https://www.salary.com


Audrey Anderson LinkedIn


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Audrey Anderson

Author

Audrey is an SNS, Marketing, Branding & Positioning Expert Consultant, founding father of the community for creative, ambitious, and accomplished entrepreneurs. As an SNS Marketing Consultant, she features a proven diary in delivering sales revenues, growth, and developing different businesses in Asia.